{"id":740,"date":"2017-04-24T17:40:26","date_gmt":"2017-04-25T00:40:26","guid":{"rendered":"https:\/\/blog.sprucehealth.com\/?p=740"},"modified":"2023-10-26T06:13:34","modified_gmt":"2023-10-26T13:13:34","slug":"landing-dpc-employer-contracts-part-2-getting-employers-see-value-dpc","status":"publish","type":"post","link":"https:\/\/sprucehealth.com\/blog\/landing-dpc-employer-contracts-part-2-getting-employers-see-value-dpc\/","title":{"rendered":"Landing DPC Employer Contracts, Part 2: Getting Employers to See the Value of DPC"},"content":{"rendered":"

There\u2019s nothing that can take your direct primary care (DPC) practice to the next level like landing an employer contract, but they can seem overwhelming to negotiate. In this five-part blog series, join me as we cover the most fundamental aspects of finding, engaging, and closing deals with businesses of all sizes to get them promoting your DPC clinic as part of their employees\u2019 healthcare.<\/p>\n

In this second\u00a0part, we’ll cover\u00a0what it means to provide value to employers and how you can best convince them that the DPC model will improve their employees’ health while saving money for everybody involved. The final three\u00a0parts of the series will follow soon, but if you don’t want to wait, you can download\u00a0our full ebook on DPC employer contracts\u00a0right now: “Secrets of Direct Primary Care: 5 Keys to Landing Employer Contracts<\/a>.”<\/p>\n

Key #2:\u00a0Be Able to Show How You Provide Value<\/h1>\n

You know the DPC model and why it’s attractive, but many businesses will not. Because of this, you should make it a top priority to be able to articulate lucidly the ways in which your practice can provide value to a patient population, and you should also know how that value varies with the payment system in which those patients exist.<\/p>\n

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Primarily, you can show value to a potential employer partner by being either cheaper or better (preferably both, of course). You can control the “better” aspect of your services fairly easily, but it’s important to remember that you may not be able to make care cheaper for every business. Whether an employer is “self-funded” or\u00a0“fully insured” will have an especially large impact on this latter point, and you can\u00a0check out\u00a0our\u00a0first article in this DPC employer contract series<\/a>\u00a0to learn more about\u00a0the crucial difference between the two.<\/p>\n

According to Dr. John Birky of Wellspring Family Healthcare<\/a>, a DPC practice in Kansas, “self-funded employers really get the DPC model. I’ve talked with smaller, fully insured employers, too, and there’s growing interest, but they just don’t have the same financial incentive to do it yet. Interest is growing, though.” Megan Freedman of the Free Market Medical Association<\/a>\u00a0agrees: “It’s hard to get a good return on investment for a place that’s fully insured. DPC doctors really need to go after self-funded groups, mostly.”<\/p>\n

With this in mind, make sure that your go-to talking points for your practice include compelling items to show that you’re both better and cheaper in a variety of ways. Examples to get you thinking:<\/p>\n

Better Care with DPC<\/h2>\n